Queen Bey honours her family roots with the launch of SirDavis, a tribute to her great-grandfather, at an opulent event in Paris featuring a star-studded guest list and chic advertisements.
In a world where famouses from George Clooney to Dan Ackroyd have seen the money to be made in coming up with celebrity booze brands, it seems there is still room for newcomers…
Beyoncé’s SirDavis whiskey isn’t, apparently, just a brand—it’s a tribute to her great-grandfather, Davis Hogue, a notorious moonshiner during America’s Prohibition era.
And the Paris launch was more than just a whiskey unveiling—it was a spectacle. As Beyoncé sashayed through the event in a stunning low-cut gold gown, guests were treated to the premiere of a chic advertisement for SirDavis, Bey navigating a retro-Hollywood inspired bash, SirDavis in hand, serenaded by the smooth tones of Laisse-moi respirer by The Vrooming Crew and Delores.
Adding to the glamour, Jay-Z made a cameo, evening the playing field with his quintessential cool in a three-piece tuxedo, with he and Bey lounging with the Eiffel Tower glowing behind them.
Behind-the-scenes, Beyoncé engaged with the kitchen staff, taking her Instagram followers along for the ride, sharing snapshots that flaunted her star-studded night in both full colour and timeless monochrome.
The genesis of SirDavis was a family affair, steeped in drama and determination. “When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” said Beyoncé. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”
Her partnership with Moët Hennessy was instrumental, blending venerable whiskey craftsmanship with a fresh twist and for Beyoncé, this isn’t, apparently, just another entrepreneurial endeavor but a lovingly crafted chapter in her diverse career, elegantly intertwining her cultural lineage with business acumen. As for the whiskey… well, we’re not really whiskey drinkers.
Source: Noah Wire Services
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