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Home»Travel»Zetter to open first London hotel in a decade
Travel

Zetter to open first London hotel in a decade

News RoomBy News RoomNovember 1, 202418 ViewsNo Comments2 Mins Read
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The Zetter Group reveals plans for The Zetter Bloomsbury, its first hotel opening in a decade, set to debut in October 2025, showcasing a blend of historical charm and modern design.

The Zetter Group is poised to introduce its latest addition, The Zetter Bloomsbury, marking its first new opening in a decade. Scheduled for a grand unveiling in October 2025, the hotel is already generating excitement with the release of its interior design preview. Designed by the well-regarded James Thurstan Waterworth, the interiors promise to maintain the brand’s unique British charm, synonymous with The Zetter’s reputation.

Echoing the brand’s tradition, The Zetter Bloomsbury will embody a distinct style, reflecting a pared-back, Georgian eclectic aesthetic. Waterworth elaborates that the new hotel draws inspiration from its proximity to the British Museum. The incorporation of antique African and Asian artworks, alongside 20th-century modern pieces, aims to create a welcoming environment for both local and international visitors.

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Liutauras Vaitkevicius, The Zetter’s Managing Director, emphasises the significance of this new opening for London’s boutique hotel landscape. He highlights The Zetter’s pioneering role in the market and expresses enthusiasm about extending their renowned service and design ethos to this new property. “The unparalleled design will be matched with our conceptual and experiential service. The team and I simply cannot wait to start welcoming our guests to The Zetter Bloomsbury in 2025!” Vaitkevicius remarks.

Located near Russell Square, the hotel represents a significant redevelopment of six Georgian townhouses, each over 300 years old. The Zetter Bloomsbury promises to be a notable addition to the capital’s hospitality offerings, blending historical architecture with contemporary design elements enjoyed by many.

thezetter.com/bloomsbury

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TOP EVENTS

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PRIDE MONTH PARTY at THE IVY CLUB

Events

THE SUMMER SUNDAY ROOFTOP PARTY at THE LONDONER

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SINGLES MINGLE at MUSE at the ROYAL SOCIETY FOR ARTS (Copy)

Events

SPRING SINGLES MINGLE at MUSE at the ROYAL SOCIETY FOR ARTS

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| JAKE BOUTIQUE | BOYS! BOYS! BOYS! , FITZROVIA

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THE OTHER HOUSE

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Jake Newsroom is a premier news and events site for gay professionals, delivering accurate and insightful coverage on business and culture with a strong emphasis on the UK and USA. Founded 25 years ago, it was the first and remains the largest platform of its kind, renowned for its commitment to truth and excellence.

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