Rick Owens has turned one of his more provocative gestures into a fundraising gambit. The Los Angeles–born designer announced on Instagram that he has opened an OnlyFans account to share short videos focused on his feet, with subscriptions priced at US$5 – £3.70 – a month and proceeds directed to La Maison d’Allanah, a trans‑led shelter in Versailles. The move was billed by Owens as a companion to his Palais Galliera retrospective, and the posts mix personal narration with staged, intimate imagery. According to reporting on the launch, the page was active from the moment of the announcement and features multiple uploads. (Owens’ announcement and the early coverage appeared on his Instagram and were reported by several outlets.)
Owens framed the project as inseparable from the Palais Galliera exhibition that opened this summer. The museum lists Rick Owens, Temple of Love as a major retrospective running from 28 June 2025 to 4 January 2026, a show that collects more than a century of silhouettes, archives and installations and positions Owens as a curator of his own myth. Commentators have noted that the OnlyFans gesture is consistent with a long history of provocation in his work: fetish, performance and fashion have long overlapped in his practice, and the paywalled content was presented at the exhibition’s opening as an extension of those themes.
Reaction to the stunt has been mixed but broadly engaged: some commentators frame the OnlyFans account as a shrewd use of a paywalled, adult‑oriented platform to redirect funds to an under‑resourced corner of the queer community; others see it as another theatrical provocation in a career built on blurring erotica and art. Coverage has emphasised that, whether read as performance art or as a fundraising strategy, the campaign draws attention to social issues — notably the precarity of LGBTQ+ asylum seekers — that conventional philanthropy and policy often overlook.
Source: Noah Wire Services
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