Meet NO SAINT: The Next Generation of Responsible Vaping in the UK. As the UK enforces its recent ban on disposable vapes and debates intensify around regulation, underage access, and industry accountability, a new voice emerges with a fresh perspective on safety and innovation: Mladen Barbaric, founder of the pioneering vaping brand, NO SAINT.
A veteran in product development with over 25 years of experience spanning technology, wellness, and health sectors, Barbaric has now launched NO SAINT — a sophisticated, adult-focused vaping platform built on principles of safety, scientific rigour, and corporate responsibility.
NO SAINT isn’t just another entrant into the vaping marketplace. It’s a blueprint for how modern brands can combine technological innovation with stringent safety standards to meet the needs of today’s consumers and regulators. The brand features customised heating algorithms that optimise vapourisation for a more enjoyable and less harmful experience. Its products are lab-tested to ensure the absence of harmful compounds such as heavy metals and diacetyl, surmounting concerns often associated with traditional e-cigarettes.
Perhaps most notably, NO SAINT is placing responsibility front and centre with innovative measures to prevent underage access. Incorporating NFC technology, their devices can detect the user’s age and even trigger automatic shutdown if unauthorised access is attempted — a potential game-changer in curbing underage vaping.
Positioned as a premium, adult-centric brand, NO SAINT offers a refined flavour palette designed to elevate the vaping experience. With fourteen sophisticated flavours including Iced Matcha Latte, Jasmine Tea, and Limoncello, the brand caters to consumers seeking a more matured and tasteful alternative to mass-market options.
Barbaric’s vision for NO SAINT aligns with a broader industry shift towards responsible innovation. The brand’s emphasis on safety, transparency, and regulation-compliance sets a new benchmark, aimed at reshaping consumer trust and industry standards.
Mladen Barbaric’s track record underpins the confidence in NO SAINT. Having secured $50 million from prominent investors, including those with ties to iconic brands like Coca-Cola, Vitamin Water, and health-focused conglomerate HumanCo, Barbaric brings significant experience and financial backing to this endeavour. His history of delivering category-shifting products across wellness and tech fields reinforces the potential for NO SAINT to influence the vaping industry meaningfully.
As the UK’s regulatory environment continues to evolve, NO SAINT stands out as a testament to what responsible innovation looks like—merging scientific rigour, technology, and adult consumer preferences to forge a safer, more trustworthy vaping landscape.
In a sector often criticised for its lack of transparency and underage access issues, brands like NO SAINT offer a glimpse into a future where responsibility, safety, and enjoyment go hand in hand. As the industry navigates these complex waters, Mladen Barbaric’s fresh approach provides both a blueprint and a beacon for others to follow.
